MEDIHEAL x LUCIE & TUAN DUONG Series Livestream Collaboration
MEDIHEAL x LUCIE & TUAN DUONG Series Livestream Collaboration
Date: September & October 2024
Lucie & Tuan Duong are two of the leading beauty creators across e-commerce platforms, renowned for their positive energy and expertise in selecting top-tier skincare products for their loyal fanbase. As key opinion consumers (KOCs), they have built a reputation for promoting the best skincare brands.
DEPLOYMENT
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PROJECT OBJECTIVE
September 2024: Welcome Lucie and Tuan Duong to Mediheal main warehouse with the Giant Toner Pad wall
October 2024: After the outstanding performance in September, Mediheal appointed Lucie & Tuan Duong as the official representatives for the launch of the Mediheal Synergy Sheet Mask in Vietnam which exclusive highlight the Sticker of Lucie and Tuan Duong in product box
🔗 September Campaign Video: (Click) Watch here
🔗 October Campaign Video: (Click) Watch here
PRODUCT LAUNCH
Mediheal Synergy Sheet Mask
RESULT
Over 5 million total views per campaign, including 4.8 million views for the September teaser and 3.6 million views for the October teaser.
Sold out 4,000+ Toner Pads per livestream.
Achieved a record-breaking sale of 30,000+ Mediheal Premium Synergy Sheet Masks during the October livestream
