SKINFOOD - PROPOLIS LAUNCHING
Creator collaboration: Hà Vy – Chây Xì Dách
Date: February & March, 2025
Bee-derived products have long been used in medicine and beauty. Honey heals wounds, royal jelly fights aging and boosts collagen, while propolis aids in skin repair.
Skinfood’s propolis products have been around for a long time and are considered one of the brand’s most iconic products.
In recent years, propolis is gaining popularity as a “super ingredient” in cosmetics, and has become a trend in both South Korea and Vietnam, especially among those with dry and sensitive skin. However, due to Vietnam’s hot climate, some propolis products feel too thick and sticky. To address this, we’ve relaunched a propolis line with a lightweight texture and a high concentration of pure black propolis, delivering optimal results for Vietnamese skin.
DEPLOYMENT
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PROJECT OBJECTIVE
Increase sales of new product lines.
Increase market share of propolis products
Increase awareness of the Propolis Skinfood product line.
PRODUCT LAUNCH
SKINFOOD Royal Honey Propolis Enrich Essence
SKINFOOD Royal Honey Propolis Enrich Toner
SKINFOOD Royal Honey Propolis Enrich Mask
RESULT
2.000.000+ total views on social media (Tiktok, IG, Facebook)
250.000+ total organic interactions campaign
500+ contents aired by Mega/ Micro KOLs and Nano KOCs
Product revenue increased 247% compared to previous months