COSRX - RX SERUM LAUNCHING

Date: February 2023

To highlight COSRX’s deep understanding of Asian consumers, particularly in Vietnam, the brand launched the Localization Concept: “COSRX – Best Derma Skincare Brand for Asian Skin.”

The year 2022 witnessed a surge in the popularity of Derma skincare brands, especially high active ingredient skincare products gaining significant traction. While consumers traditionally associated derma skincare with European brands, Asian skin has unique needs due to differences in weather, environment, and skin healthy. Recognizing this gap, we set out to redefine perceptions by positioning itself as the best derma skincare brand for Asian skin.

DEPLOYMENT

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem
Ipsum has been the industry’s standard dummy

PROJECT OBJECTIVE

Influencer Collaborations:

To maximize brand credibility and engagement, COSRX partnered with top beauty creators, including: Luna Đào, Quin, Gau Zoan, Tien Le, Lan Anh Castle, 1m88, and MaiHuong Makeup.

Retail & Event Activation:

  • Partnered with Beauty Box to officially launch the RX Serum line and drive offline sales.
  • Hosted an exclusive launch event featuring Beauty Blogger Trinh Meow and Dr. Cao Yen, attracting over 20+ beauty creators for check-ins and brand amplification.

Media & PR Strategy:

  • Secured press coverage in leading beauty and lifestyle magazines, such as L’Officiel Vietnam.
  • Initiated a series of Mega Livestreams with Truong Nha Dinh and VZone MCN beauty creators to expand reach and sales impact.
  • Sponsored key events, including AIESEC and Ton Duc Thang University activations, to strengthen brand presence among young consumers.

PRODUCT LAUNCH

 The campaign was anchored by the introduction of the RX Serum line, featuring:

  • Niacinamide 15% Serum
  • Hyaluronic 3% Serum
  • Vitamin C 23% Serum

RESULT

Event with 500+ people participants in Launching event 

Reach out more than 2000 video introduce RX Serum on Tiktok 

Sale more than 1,000 pcs of RX Serum during Mega Livestream series

Back to Our Works