Expertise in supply chain management, retail operations, and building strong, customer-centric brands. Passionate about sustainability, clean beauty, and driving industry innovation. Committed to delivering long-term growth, shareholder value, and impactful brand experiences in an ever-evolving market.

Prior to his current role as Sales & Marketing Director in Blue Ocean Partners Vietnam, Lam served as the Head of Planning on the agency side, where he spearheaded numerous successful campaigns, expertly integrating Above The Line (ATL) and Below The Line (BTL) strategies. His comprehensive understanding of market dynamics and consumer behavior enables him to craft innovative solutions that resonate with audiences and achieve tangible business results.

I am a Creative Team Leader with a strong passion for design, storytelling, and brand building. With years of experience leading creative teams and developing campaigns for beauty and lifestyle brands, I specialize in turning ideas into impactful visuals across digital and offline platforms. My goal is to inspire, innovate, and deliver creative solutions that connect brands with their audiences in meaningful ways.

Proven ability to effectively manage marketing campaigns, communication plan, and building brand image through creative concepts. Adept at collaborating with cross-functional teams and third parties to drive marketing campaigns and increase sales.

My expertise spans branding, packaging design, digital content, and campaign visuals tailored to the beauty market. I have a strong understanding of visual trends and aesthetics, allowing me to craft designs that highlight the elegance and uniqueness of each product. I am passionate about transforming ideas into compelling visual stories that elevate brand presence across platforms.

Experienced in creating promotional videos, social media clips, and branded content. Capable of managing projects from concept to final delivery while meeting tight deadlines. Passionate about visual storytelling and continuously improving creative and technical skills to deliver high-quality video content that engages audiences.

My focus is on optimizing brand performance across e-commerce platforms and social media while delivering the best experiences to our customers.

My expertise includes brand storytelling, campaign planning, and overseeing cross-functional teams to ensure seamless execution. Additionally, I have hands-on experience in managing product launches, coordinating offline and online activations, and optimizing marketing efforts to enhance brand growth.

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Proficient in using e-commerce platforms and tools to manage inventory, promotions, and performance tracking. Passionate about beauty trends and enhancing the online shopping experience. Committed to delivering measurable growth and supporting brand visibility in a competitive digital landscape.

Proficient in using CRM systems and maintaining service standards in fast-paced environments. Recognized for strong communication, problem-solving abilities, and a customer-first mindset. Dedicated to enhancing the customer experience and contributing to team success.